The anti-sceptical relativism and self-conscious rhetoric of the pragmatist tradition, which began with the Older Sophists of Ancient Greece and developed through an American tradition including William James and John Dewey has attracted new attention in the context of late twentieth-century postmodernist thought. At the same time there has been a more general renewal of interest across a wide range of humanistic and social science disciplines in rhetoric itself: language use, writing and speaking, persuasion, figurative language, and the effect (...) of texts. This book, written by leading scholars, explores the various ways in which rhetoric, sophistry and pragmatism overlap in their current theoretical and political implications, and demonstrates how they contribute both to a rethinking of the human sciences within the academy and to larger debates over cultural politics. (shrink)

This guide offers a no-nonsense explanation of the history and philosophy ofikido that explains the often esoteric maxims and cryptic teachings inimple terms.

Sand and Pebbles : The Tales of Muju Ichien, A Voice for Pluralism in Kamakura Buddhism. Robert E. Morrell. State University of New York Press, Albany 1985. xxii + 383 pp. Cloth $39.50; paper $14.95.

The first act ofThyestesis a challenge to the theory that the same Seneca wrote both thephilosophicaand the tragedies. We are compelled by the evil genius of Atreus and not by the common virtue of hisSatelles. Atreus not only feels no compunction at his words, but seems to hone his evil from the prodding. It is the death of philosophy, the anti-mirror of the prince: the tyrant is not reformed, but becomes more himself—more perfectly tyrannical. It is a performance of Socrates’ (...) monster inRepublic9—the soul composed of a hydra of desires with its ring of heads constantly changing, a lion of anger and a small man, who is to domesticate the hydra like a farmer and befriend the lion (588c–589b). The ineffectualSatellesportrays the hopeless plight of Plato's ‘little man reason’ before a lion with monstrous desires like Atreus. There is a place left for philosophy to win over the tyrant only if theSatellesdoes not represent all that reason can do, and stands instead only for gentlemanly virtue or common sense, which lacks the kind oflogosneeded to control the beast. (shrink)

Juslin & Vll (J&V) propose a theoretical framework of how music may evoke an emotional response. This commentary presents results from a pilot study that employed young children as participants, and measured musically induced emotions through facial expressions. Preliminary findings support certain aspects of the proposed theoretical framework. The implications of these findings on future research employing the proposed framework are discussed.

A new edition of the divinely designed explication of Eastern calligraphy, invoking the rich tradition of Japan, China, India, and Tibet to illustrate both the technique and significance of the characters. The volume provides historical background, reflects on the art of copying religious texts, provides biographies of Zen calligraphers, and supplies practical instructions on materials and methods for students. Includes tons of photographs. Distributed by Random House. Annotation copyright by Book News, Inc., Portland, OR.

The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or institutions, the authors instead encourage the reader to see the interrelated processes by which information in diffused. The (...) authors utilize social science concepts and techniques to enlarge and enrich our understanding of communication in historical perspective. (shrink)

“Why theory now?” and related questions have punctuated the history of critical theory. During the so-called Theory Boom of the 1960s and 1970s in the U.S. academy, such questions were asked throughout the humanities and interpretive social sciences, and the array of answers included causes and motives both internal and external to the institutional context of the disciplines asking the questions. External accounts cited the sociopolitical upheavals of the period in the broader culture, and internal explanations noted interdisciplinary events such (...) as the importation of contemporary Continental philosophy into U.S. universities, most often by way of departments and centers outside of philosophy departments. One... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 35.2 (2002) 96-119 [Access article in PDF] Re-Marking Slave Bodies: Rhetoric as Production and Reception Steven Mailloux There is much talk nowadays about the double nature of rhetoric: rhetoric as a practical guide for composing and rhetoric as a theoretical stance for interpreting. The two uses can be viewed as complementary, as flip sides of the same holistic approach to rhetorical studies. But they (...) can also appear in conflict: production models of writing and speaking versus reception models of reading and listening; models for inventing rhetoric versus models for analyzing it. Indeed, though the two models can be mutually supportive, they have often developed in tension within the evolution of academic disciplines over the last 125 years. Different emphases on one or the other model have resulted in different departmentalized disciplines and varied divisions within those departments, as we are all so well aware. One might even claim that advocating one or the other model has contributed significantly to the fragmentation of rhetoric as an interdiscipline during the last century and to the distribution of its parts into various academic units. In many English departments, for example, the continuing divisions between literature and composition faculty arise from contrasting professional interests in reception models focused on interpreting literary works versus production models focused on composing student texts. A similar reception/production antagonism appears in the history of speech departments separating from English departments. In 1915, when seventeen teachers of public address broke off from the National Council of Teachers of English, the production (oratory or debate) model they favored was at odds with the reception (philological or hermeneutic) model of most literature faculty. 1I don't mean to suggest that different choices between models of production and reception fully account for the academic fragmentation of rhetorical study. Nevertheless, practical antitheses do constitute disciplinary [End Page 96] identities. Antitheses between production and reception—between writing/speaking, on the one hand, and reading/listening, on the other—have variously combined with other distinctions between written texts versus oral performances as objects of study and between scientific research versus humanistic scholarship as intellectual traditions, and these assorted configurations of interpretive practices and institutional formations did help shape disciplinary identities throughout the past century. We are now faced with a situation in which rhetoric is distributed across several departments and programs, not in an integrated interdiscipline but as disciplinary fragments, where rhetorical critics in literary and cultural studies, for example, don't read deeply either in the work of rhetoric/ composition faculty in their own departments or the rhetorical scholarship produced in other departments such as communications or classics.Historically, I believe, the separation of written rhetoric (literature and composition) from oral rhetoric (public address and debate) within the academic humanities, this separation of English and speech departments, has been just as debilitating for rhetorical study as the literature/composition split within English departments alone. One might speculate about how these divisions encouraged the eventual exclusion of oratory from British and U. S. literary canons. More important, these divisions have resulted in a fragmented disciplinary approach to everything having to do with tropes, arguments, and narratives in culture, including most recently the study of local and global communication networks, old and new literacies, and past and present media revolutions.In the present essay I suggest an alternative to this disciplinary fragmentation of rhetoric. This alternative, call it rhetorical hermeneutics, learns from the more holistic approach to language arts found at the elementary and secondary levels of our U. S. educational system, where writing, speaking, reading, and listening (and sometimes viewing) are practices often taught in relation to one another. 2 Here production and reception models form parts of the same integrated framework for understanding and participating in the cultural conversations of diverse public spheres. In the following sections, I address these issues of model selection first by considering the objection that rhetorical hermeneutics is exclusively a method of reading and not a heuristic for writing. Then I move to an example of rhetorical hermeneutics in practice: a reception study of rhetorical productions... (shrink)

The Space Act of 1958 begins, “The Congress hereby declares that it is the policy of the United States that activities in space should be devoted to peaceful purposes for the benefit of all mankind.” In March 1982, a Defense Department official commented on the statute: “We interpret the right to use space for peaceful purposes to include military uses of space to promote peace in the world.”1 The absurdity of this willful misinterpretation amazed me on first reading, and months (...) later it readily came to mind when I was looking for an effective way to illustrate the politics of interpretation. With just the right touch of moral indignation, I offered my literary criticism class this example of militaristic ideology blatantly misreading an antimilitaristic text.“But … the Defense Department is right!” objected the first student to speak. Somewhat amused, I spent the next ten minutes trying, with decreasing amusement, to show this student that the Reagan administration’s reading was clearly, obviously, painfully wrong. I pointed to the text. I cited the traditional interpretation. I noted the class consensus, which supported me. All to no avail. It was at this point that I felt that “theoretical urge”: the overwhelming desire for a hermeneutic account to which I could appeal to prove my student wrong. What I wanted was a general theory of interpretation that could supply rules outlawing my student’s misreading.This little hermeneutic fable introduces the three topics of my essay. One topic is the theoretical moment that concludes the narrative; another is the simple plot, a brief rhetorical exchange; and finally there’s the institutional setting in which the exchange takes place. These three topics preoccupy the sections that follow. Section 1 analyzes the problems resulting from the theoretical urge, the impasse of contemporary critical theory. Section 2 proposes my solution to this impasse, a solution I call rhetorical hermeneutics, which leads in section 3 to a rhetorical version of institutional history. 1. “National Aeronautics and Space Act of 1958,” United States Statutes at Large , vol. 72, pt. 1, sec. 102, p. 426; Robert Cooper, director of the Defense Advanced Research Projects Agency, quoted in Frank Greve, “Pentagon Research Retains Vision of ‘Winning’ N-war,” Miami Herald, 27 Mar. 1983, sec. D, p. 4. Steven Mailloux, associate professor of English at the University of Miami, is the author of Interpretive Conventions: the Reader in the Study of American Fiction. He is currently at work on a book tentatively entitled Rhetorical Power: Politics in American Literature, Criticism, and Theory. His previous contributions to Critical Inquiry are “Stanley Fish’s ‘Interpreting the Variorum’: Advance or Retreat?” and “Truth or Consequences: On Being Against Theory”. (shrink)

The crux of Fish's argument in "Interpreting the Variorum" is that people read in different ways because they belong to different interpretive communities. True enough. However, in the course of his argument Fish seems to collapse the distinction between the interpretive act of reading and the interpretive act of criticism. Fish uses the term interpretive strategies to refer to both the interpretive strategies performed by readers and to his critical strategy which describes these acts. However, critical models are not isomorphic (...) with reading strategies; that is, critical interpretations like Fish's are descriptions of perpetual strategies and not the strategies themselves. Fish's implicit dismissal of the reading process/reading description distinction for his own approach leads him to dismiss the distinction for other approaches. And since he has already acknowledged that people read in different ways, he concludes that different critical models are equally valid. Therefore, according to Fish, critics disagree because they read differently.1 But, as I will show, critical interpretations differ, not because critics belong to different interpretive communities of readers, but because they belong to different interpretive communities of critics. · 1. Of course, the definition of reading becomes crucial here. I am using the term to refer to the temporal interaction of the reader with the text, the moment-by-moment psycholinguistic process that occurs from the instant I open a book and perceive the title or first line, "In my younger and more vulnerable years . . ." to the moment I comprehend the final sentence, "So we beat on, boats against the current, borne back ceaselessly into the past." Steven Mailloux, a doctoral candidate in rhetoric, linguistics, and literature at the University of Southern California, is coeditor of Checklist of Melville Reviews, and his Herman Melville: The Critical Reception and Henry David Thoreau: A Reference Guide are now in press. He is currently working on a book about contemporary movements in American literary criticism. (shrink)

Every act of communication assumes a hermeneutic and a rhetoric, an implicit theory for interpreting public contexts of rhetor, discourse, and audience as well as a communicative practice that produces private/public effects through an audience responding to a rhetor’s call.1 The dominant model for such rhetorical hermeneutics represents an interpersonal communication between living human agents. In what follows, I explore an alternative to this model, one that embodies extrahuman, nonpersonal communication between the human and the divine.Humanist controversies of the last (...) century provide a convenient starting place for this exploration. Various humanisms, antihumanisms, and posthumanisms assume some version of .. (shrink)

This article discusses two twentieth-century examples of humanist controversies in order to demonstrate some rhetorical paths of thought involved in developing and securing rhetorical humanism within philosophy and rhetorical studies. The article begins with Martin Heidegger's antihumanist provocation and examines Ernesto Grassi's response in his revisionist interpretation of a nonmetaphysical Renaissance humanism. Next it takes up the post-Heideggerian moment of late twentieth-century postmodern critiques, including attacks on humanist foundationalism and essentialist notions of agency, and compares Grassi's defense of rhetorical humanism (...) within Continental philosophy to Michael Leff's reinterpretation of Ciceronian humanism within communication studies. Both Grassi and Leff propose a rhetorical humanist alternative to Heidegger's and postmodernism's philosophical antihumanism. These two rhetoricians demonstrate an interpretive power and a rhetorical creativity that not only revitalize rhetorical humanism in the present age but also provide valuable resources for its extension into the future. (shrink)

This essay takes a rhetorical pragmatist perspective on current questions concerning educational goals and pedagogical practices. It begins by considering some challenges to rhetorical approaches to education, placing those challenges in the theoretical context of their posing. The essay then describes one current rhetorical approach—based on Kenneth Burke’s dramatism and logology—and uses it to understand and redescribe another rhetorical approach—Jesuit teaching of eloquentia perfecta. Proceeding in this way, the essay presents both a general theoretical framework for discussing educational aims and (...) a specific practical example of how such aims might be achieved. (shrink)

We evaluate here the performance of four models of cross-situational word learning: two global models, which extract and retain multiple referential alternatives from each word occurrence; and two local models, which extract just a single referent from each occurrence. One of these local models, dubbed Pursuit, uses an associative learning mechanism to estimate word-referent probability but pursues and tests the best referent-meaning at any given time. Pursuit is found to perform as well as global models under many conditions extracted from (...) naturalistic corpora of parent-child interactions, even though the model maintains far less information than global models. Moreover, Pursuit is found to best capture human experimental findings from several relevant cross-situational word-learning experiments, including those of Yu and Smith (), the paradigm example of a finding believed to support fully global cross-situational models. Implications and limitations of these results are discussed, most notably that the model characterizes only the earliest stages of word learning, when reliance on the co-occurring referent world is at its greatest. (shrink)

This article works toward a more meaningful answer to the question, What is a corporate issue? The article builds from existing literature in business strategy, public policy, and business and society. It synthesizes and integrates this literature and then expands the major points. The result is a reformulated definition of the corporate issue construct that enhances theory building and research activities in the area of issues management.

This book argues that we can only understand transformations of nature studies in the Scientific Revolution if we take seriously the interaction between practitioners and scholars. These are not in opposition, however. Theory and practice are end points on a continuum, with some participants interested only in the practical, others only in the theoretical, and most in the murky intellectual and material world in between. It is this borderland where influence, appropriation, and collaboration have the potential to lead to new (...) methods, new subjects of enquiry, and new social structures of natural philosophy and science. The case for connection between theory and practice can be most persuasively drawn in the area of mathematics, which is the focus of this book. Practical mathematics was a growing field in early modern Europe and these essays are organised into three parts which contribute to the debate about the role of mathematical practice in the Scientific Revolution. First, they demonstrate the variability of the identity of practical mathematicians, and of the practices involved in their activities in early modern Europe. Second, readers are invited to consider what practical mathematics looked like and that although practical mathematical knowledge was transmitted and circulated in a wide variety of ways, participants were able to recognize them all as practical mathematics. Third, the authors show how differences and nuances in practical mathematics typically depended on the different contexts in which it was practiced: social, cultural, political, and economic particularities matter. Historians of science, especially those interested in the Scientific Revolution period and the history of mathematics will find this book and its ground-breaking approach of particular interest. (shrink)